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Tuesday, 6 February 2018

Thinfilm Announces British American Tobacco Global Travel Retail as New Customer

Thin Film Electronics ASA    

Published: 08:30 CET 06-02-2018 /GlobeNewswire /Source: Thin Film Electronics ASA / : THIN /ISIN: NO0010299068

Thinfilm Announces British American Tobacco Global Travel Retail as New Customer

Thin Film Electronics ASA ("Thinfilm") today announced British American Tobacco Global Travel Retail ("BAT GTR") as a new customer. BAT GTR is launching a "connected" edition of its Dunhill brand products using Thinfilm's NFC (near field communication) SpeedTap(TM) tags.

The 'on-carton' tags, which integrate with Thinfilm's CNECT(TM) cloud-based platform, convert each physical Dunhill product into a digital channel that facilitates direct brand-to-consumer connections. BAT GTR will use Thinfilm's NFC solutions to engage with adult consumers, delivering unique content and digital experiences through the tap of a smartphone.

It is anticipated that the initial Dunhill campaign will launch in February at the world's largest travel retail hub at Dubai International Airport, with follow-on campaigns expected at other major airports thereafter.  

6 February 2018

Thin Film Electronics ASA


For more information, contact:

Bill Cummings, SVP Corporate Communications: +1 408-503-7312 / bill.cummings@thinfilm.no


This information is subject of the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.    

This announcement is distributed by Nasdaq Corporate Solutions (One Liberty Plaza, 165 Broadway, New York, NY 10006. Tel: +1 212 401 8700. www.nasdaqomx.com) on behalf of Nasdaq Corporate Solutions clients. Source: Thin Film Electronics ASA, Postboks 1872 Vika, Oslo 0255, Norway
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