Nestlé's new luxury chocolate brand Maison Cailler has launched today in Switzerland and Liechentstein.
Consumers can use the brand's unique online profiling service to discover their 'chocolate personality' and share the result with their friends online.
Within 48 hours of using the service, they will be sent a box of Maison Cailler chocolates that have been carefully selected to match their individual preferences.
Find out how the brand was created: http://www.nestle.com/RandD/News/Pages/AllNews.aspx?Name=Maison_Cailler&Category=Brands,Chocolate%20and%20confectionery,RandD&Title=Nestl%C3%A9%E2%80%99s%20new%20Maison%20Cailler%20brand%20creates%20chocolate%20haute%20couture
Visit the Maison Cailler website www.maisoncailler.com
More images on Flickr: www.flickr.com/photos/nestle/sets/72157627935703686/
More Nestlé news: www.nestle.com